Strategies to Improve the ROI on Your Enterprise Application

The question ‘How can enterprise mobile apps increase ROI’ is something that every business who has invested in enterprise mobility solutions seeks an answer to. 

Increasing the Return on Investment (ROI) through enterprise apps is a concern for many businesses that are investing in the digital platform.

While the role that enterprise apps play in growing your business is not unknown to the corporate world of all sizes, there lies a gap in understanding how exactly the ROI for enterprise mobility solutions is calculated and how these mobile apps can increase the ROI of your business. 

How to Estimate the ROI of Your Enterprise App

Here we are going to share with you is a process that we follow to help our business mobile app development clients know their apps’ ROI. The ideas to measure ROI for your enterprise apps revolve around a three-step process. 

The first stage is to know the cost you invested in getting it made – an idea of which you will get from revisiting any cost of mobile app development documentation. You will have to look back at the invoice that was generated by the enterprise software development company you partnered with. 

The next stage is to measure the output the enterprise app was able to deliver. And the way to do that is through enlisting KPIs. 

Here are some of the KPIs that can be used to measure the effectiveness:

• Sales number
• Amount of paperwork 
• Response time of field technicians
• Production Cost

Once you have the before and after numbers against these and other KPIs, the time of the last stage comes. 

The last stage of measuring enterprise mobile apps ROI is Calculating the ROI. Doing that will require you to weigh the outcome against the investment made in developing enterprise apps.

Following this will help you to measure the ROI of your enterprise mobility solutions – something that helps businesses and their partnered enterprise mobile app development company set the base to forming strategies for increasing the ROI of an enterprise app. 

Strategies On How Can Enterprise Mobile Apps Increase ROI 

The ways to enhance ROI of enterprise apps can be decided on the basis of how involved you are able to keep your employees with the application. Now, there are multiple ways to achieve that. Ways that can be seen as strategies to increase Return On Investment (ROI) of an enterprise app.

A. Keep iterating the application

The first part of increasing the ROI of your enterprise application is to make a plan for continuous iteration. Keep monitoring what features are the employees interacting with most and what are their views on it. And upon that information, keep changing the application feature delivery milestone wise – to ensure that all the points highlighted by the employees are well addressed in time. 

In short, you cannot expect your application to be great in the first go. You will have to keep doing A-B testing to ensure that the best of it is received by the employees and the whole company in general. Hoping that it will be good to go at once is one of the biggest myths that surround mobile enterprise application platforms

B. Increase participation from the employees

One of the biggest problems that the enterprise apps face is the lack of participation from employees. It is very common for employees to not show interest in something that expects them to deviate from the legacy system – especially if your workforce is made of Gen X. 

One most effective process that helps increase participation is healthy competition. You can set competition in terms of percent of participation between domains within the company, gamifying the entire experience. 

When you add competition along with a set of really helpful features, the participation count is bound to spike up. 

C. Offer greater speed

Today’s digital-first generation has a sweet spot for speed. Whether it’s about consuming content or interacting with the application, they don’t take low speed lightly. To better the speed and in turn the enterprise mobile ROI, enterprise software developers can try compressing the image size, removing superfluous features that weigh down the application load speed.

D. Work on the app’s UI/UX

Working on the application’s UI and UX can be another primal way to guarantee your app’s acceptance – at least on the grounds of appeal and aesthetics. 

The UI/UX of your app should be engineered in such a way that users are able to easily flow from one screen to another with the utmost ease and zero distractions. 

Also, the design of your enterprise application should be intuitive enough to let the users know where to move, which screen to click next, and what goal to complete on each screen, etc. 

E. Make domain-specific app segments

One of the biggest complaints that enterprise app users commonly have is having multiple features set in one application – sets that most often than not are not designed for a specific team but for all. 

So, mostly a domain’s team ends up viewing and dodging several feature sets that do not even affect their work. So, what helps is having multiple screens within an application, with each screen curated to answer a particular domain instead of all. 

This way, employees will be able to have a quick in and out experience, something that is a must-have in an enterprise app that is supposed to be an enabler and not a roadblock. 

F. Work on the feature set

There are some advanced features that simply increase the chances of your app being valued by the employees. Here are some of them:

Here are some of them:

• Contact Directory
• Meeting Room Booking
• Bug Reporting
• Company Broadcast and Announcement
• Social Media Connect

G. Add an interactive technology

The last strategy that you can apply to make your application interactive is adding technologies that are known to improve the interaction levels within an application. A strategy that seemed to work wonders when we developed our first enterprise application. Technologies like – Artificial Intelligence-powered Chatbots, Augmented and Virtual Reality, etc. 

Such technologies being fun in nature helps the employees connect with your offering at a much deeper level.

H. Strengthen app’s security 

The true ROI of enterprise app development can be calculated by its security strength. Ensuring high security and maintaining zero security breaches is necessary for the development of a loyal customer base for an enterprise. An enterprise app is designed to carry a number of personal business data which if lost can be disastrous for a brand – meaning, unhackable security is not just a must-have feature but also a key mode of bettering the enterprise app’s ROI.

With wise techniques and strategies, one can positively affect the ROI in any business domain. Taking the example of Ikea, Appinventiv with its ERP solution helped Ikea to provide its users with real-time product availability information and make customer onboarding easy while supporting IKEA’s marketing and promotion efforts.

Ending Note

As evident above, the ROI on your enterprise application depends on a series of factors. One crucial aspect is to ensure a smooth user-friendly experience so that no one ever thinks twice before using the application. 

You should also always keep an eye on the features that visitors use the most in the application. This type of monitoring will assist you in better understanding their requirements, which will further help in updating your application as per the latest technology trends.

Preparing your software for future developments could be one of the most effective strategies to have an enterprise application giving maximum ROI. Therefore, it is crucial that you examine the role your enterprise software will play if your company wants to move to the cloud, invest in IoT, or adopt business intelligence tools. 

With this, you now are theoretically prepared to ace your performance goals at the back of your efficiency-powered enterprise mobile app strategy. The only thing left to do now is get started by contacting a reputed enterprise application development company. Get in touch with our team of enterprise software development specialists to come on fastrack. 

THE AUTHOR

Saurabh Singh

CEO & Director